While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like SuperPages.com have been responsible for that progression.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
After this, Pop Secret was purchased, and then Kettle Chips. This way Steve Neil business was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
After this, Pop Secret was purchased, and then Kettle Chips. This way Steve Neil business was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
Interesting...I have never heard of Diamond Foods. They did very well. Thanks for the read. This might also help your viewers. Check out these bodybuilding recipes Thanks
ReplyDeleteThe fat loss factor is the product from Dr.Charles D.C .The fat loss factor is the best way to lose weight without high effort and hard work. Everyone today want to look good stay healthy and fit, people often spend thousands and thousands of dollars for surgery's and medicines for losing weight but what happens in the last either some side effects or some time big troubles or very much hard working in the gym. But what if you have a solution for losing weight in a very small time and very less efforts.Check this blog for more further information. http://thefatslossfactor.blogspot.com/
ReplyDelete